Celtics a Hot Ticket Again in Boston
"The big three are going to have to give up their comfort zone and do things they've never had to do."
The buzz over the acquisition of Kevin Garnett and Ray Allen has led the Celtics to cap their season tickets sales for the first time since they played in the venerable Boston Garden.
'Winning is the best marketing,' Celtics president Rich Gotham said Wednesday. 'The second-best marketing is the hope of winning.'
The NBA's most decorated franchise was 24-58 last season and has won three playoff series in the nine years since drafting Paul Pierce. The team took another hit when it went into the June draft lottery with the second-best chance at the two franchise players available but wound up with the No. 5 pick. Read more